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Friday, November 16, 2007

Music Publicist vs. Music Manager

Written by: B. Brown of BREG

http://www.breg1994.com/ http://www.myspace.com/breg1994

Publicist – A person whose business is publicity. Publicity is any information or action that brings a person, cause, and/or thing to public notice. (Webster’s New World Dictionary of American Language; 1987)

Manager - *Management: The act, manner, or practice of managing, supervising, or controlling. The persons who manage a business establishment, organization, or institution; Executive skill. *Manager - One in charge of the business affairs of an entertainer. (Webster’s II New Riverside University Dictionary; 1984)

As you have read above, there is a distinct difference between a Publicist and a Manager. Most new artists, producers, etc. have limited knowledge of what their initial team should consist of; and just as important, knowing the actual job function of each team member.

Usually, your Music Manager is your number one (1) pick when building your team. Your Manager is your most trusted team member and is an extension of you. The Manager’s job is to “Advise & Guide”. They are not your babysitter, chauffer, personal ATM, Bondsman, etc. There are a lot of misconceptions, but the reality is that your manager is your closest confidant and assists you in picking the rest of your Team Members. Your manager can and most likely will be your initial Booking Agent which is a separate function, but when you become popular, you will start receiving requests from many different places and your manager will need to work hand-in-hand with different Booking Agencies and Promoters to confirm Performance Fees and Performance Riders. A Publicist is a key position with your team because the Publicist is responsible for getting you in Magazines, Newspaper Reviews, Award Shows, etc. As you are starting to see, a Manager and some of the other Team Members will overlap in duties, but getting publicity is not necessarily your Manager’s job. Your Manager is your Teams’ President.

Your Music Publicist is usually your third (3rd) pick after your Manager & Attorney. Possibly fourth (4th) if you need to get an accountant very quickly. Nonetheless, a Publicist is a critical Team Member because the relationships of an experienced and established Publicist may secure you opportunities that you would never believe. This is true because a Publicist may have relationships with Booking Agents, Casting Directors, Magazine Editors, Advertising Agencies, etc. So when you see certain artists in commercials, know that is a good chance that their Publicist created that opportunity. A Publicist’s job is to get you noticed by as many people as possible. They want you to be a recognizable Artist!

Now you have a clearer picture & idea of what the difference is between a Publicist and Manager. Choose your team wisely! One Love!