Interview By: Shawn McAllister (The McAllister Law Group)
Southeast Independent Report Magazine (SIR Mag.)
How did you get started in the music industry?
Rico Brooks (R) - Well, my whole thing was after college my mom wasn't going to take care of me anymore. I was thinking of taking a job that summer and going to graduate school. I also loved music, so that summer I just decided to work in a record store. While I was working there I figured out that my calling was working in the music industry. By the end of the summer I was Assistant Manager, and by January of the next year, I had my own store. When I was working at the record store in Atlanta, Block used to come to the store. I started consulting with him and he gave me a position as a Manager at Block Entertainment around 2002-2003.
Today, it seems like major record companies want the artist to be established. Is that something that you have seen?
R - Oh yea, definitely. The labels' artist development can agree that building artists has pretty much gone out the window. Record Labels want to know what is your creative look and what you have done with internet advertising. They want to know how many CD's you have sold and if you have done a couple of indie records. They want to know what is going to separate you from the other artists on their roster. Also, labels are looking for a story. Someone like 50 Cent had a story where he was shot nine (9) times.
What advice would you give someone who wants to work as a manager or any other business position in the music industry?
R - For those who want to be the next Diddy or L.A. Reid, you have to be very passionate about the music industry. You have to have skills and be prepared. You need to be able to present and talk to people. You need to show people that you can put something together and complete it. The music industry can be a shady business, so you have to be prepared and well read about the industry.
Is there any parting advice that you would like to give an up-and-coming artist in the music industry?
R - Enjoy life, set goals or deadlines and have a daily to-do list. I try to return phone calls. Be respectful and courteous of people because you will never know who will be the next person to help you. It is easier to be nice than to be mean to people.
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2 comments:
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Stearns
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